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This web site states the following, "Take advantage of this months special offer, get up to 30 OFF on watches." Our analyzers noticed that the web site said " Watches stay one of the most popular present idea for Christmas." The Website also said " At this time of the years most of us are looking for the perfect gift idea to offer to the one we love and this search can become very tricky. Did you think about buying a watch? Watches are most of the time a present that stay forever, so do not hesitate and select one of the watches available on our website. Latest Watches News via RSS." The website's header had watches as the most important optimized keyword. It is followed by watch, watches uk, and watch uk which isn't as ranked as highly as watches.